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Engagement Methodology

At Africa Business Services we craft the engagement process to suit the needs of the client and the situation.Typically, however, the process would follow pre-determined pattern as follows:-

An initial discussion, either face to face or by telephone, is carried out to identify the likely engagement requirements. Subsequent to this, a quotation will be provided which will quantify the fees depending on the expected depth of engagement. Four possible phases are easily identifiable and can be carried out separately.

 

Phase I
The customary primary engagement would be a one or two day workshop with the senior executives of the client. This workshop would cover aspects of the clients business pertinent to the engagement such as:-
 
·         Goods and Services of the client to be promoted in Africa
·         Current sales and support process
·         Likely target markets in Africa
·         Methodology for sales and support in remote locations
·         Discussion on preferred method of engagement with third parties. Distributors? Re- sellers? Agents/ contract support partners/ etc.
·         Terms of business
·         Terms of contracts with potential third parties.
 
At the end of the workshop an agreed go to market model will be defined and a documented model and business strategy will be a deliverable from Africa Business Services
 
Phase II
Phase II of the engagement would be research by Africa Business Services on potential business partners in Africa depending on the required type of partners defined in the Go to Market model.
 
Phase II could also include an assessment of any current partners or relationships that the client currently has in the target market countries.
 
Phase III
Phase III would typically involve visits to the target market countries by executives from the client and resources from Africa Business Services to conclude on partners and to sign them up as fully fledged business partners of the client.
 
Phase IV
Phase IV could include training, mentoring and performance measurement of those partners once they become active with the products and services of the client.